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In this episode, I’m joined by my friend Mike Simmons, founder of Catalyst Sale and host of the Catalyst Sale podcast. Mike joins me today to talk about analysis skills and how proper analysis and communication can help persuade, engage and guide our clients away from learning failures!

Get the transcript 26 – Mike Simmons_transcript.

Covered in this episode:

  1. Why is analysis important?
  2. Mike’s process for analysis
  3. We covered some of the following
  • Write it down,
  • Get the data you need to make a decision
  • Find gaps in info
  • Questions we can ask to understand the problem (who, what, why, where, when, how)
  • Conduct research (public information or interviews with people)
  • Understand the boundaries you are working in
  • Define the objective
  • Recognize what “good” looks like when the problem is solved
  • How do you get to the story? There isn’t just ONE way! Find YOUR way
  • Simplify questions so you don’t create objections
  • Getting information from SMEs
  • Selling the analysis phase when someone doesn’t support it
  • Flat tires and learning analysis
  • Create a plan
  • Set timelines to avoid analysis paralysis
  • Leverage “good enough”
  • Mindmap as a tool
  • The value of deconstructing the learner journey
  • Using OneNote, technology and, yes, paper note cards

Mike’s details:

More than 20 years of operations, customer success, sales and sales leadership experience, 15 in the EdTech space. Life long learner, creative, analytical, and driven to achieve results. Mike has built, lead, and optimized sales organizations leveraging both direct and indirect teams. Husband, father, and jeep enthusiast. Arizona State University B.A. Psychology.

LinkedIn * remember to let him know you heard him on The Lounge Podcast


Podcast Episode 1, Episode 2